Cold Drinks for Days with the YETI Hopper M30 Soft Cooler


Hard coolers keep drinks cold but they're a hassle to carry — and most soft coolers give up the cold within hours.
The YETI Hopper M30 splits the difference. It's a soft-sided cooler that's easy to sling over a shoulder, but it's engineered with closed-cell foam and tough fabric to hold ice like a hard cooler for far longer than you'd expect.
The standout is the wide magnetic mouth that snaps shut with a satisfying seal, making it quick to load and reliably leak-resistant when it's closed.
Wide magnetic mouth
A magnetic closure runs the full width of the opening for easy loading and a strong, leak-resistant seal.
Serious ice retention
Thick closed-cell foam insulation keeps ice for days, not hours — well beyond a typical soft cooler.
Tough, leakproof shell
A rugged, waterproof fabric shell shrugs off knocks, spills and the back of a dusty 4WD.
Carry it your way
Removable shoulder strap and grab handles make it genuinely portable from car to campsite to beach.
Best for
- Day trips
- Picnics
- Weekend getaways
- Boat days
See today's price & availability
Links open retailer sites in a new tab — compare prices and stock before you buy.
Our final opinion on this gadget
If you want hard-cooler performance in a bag you can actually carry, the Hopper M30 delivers. It's an investment, but the ice retention and the magnetic mouth make it the soft cooler other brands get compared to.
For day trips, picnics and weekend getaways where dragging a big hard cooler is overkill, it's the one to grab.
You might also like

GoSun Chillest Electric Cooler
Ditch the bags of ice. The solar-powered GoSun Chillest is an electric portable cooler that refrigerates and freezes, with dual-zone cooling, all-terrain wheels and multiple charging options.


OGERY Z10 Pro Camping Light
A tripod-mounted LED camping light that throws bright, even light across the whole campsite and outlasts the night on a single charge.


Elegear Self-Inflating Sleeping Pad
A self-inflating sleeping pad with thick foam padding and a built-in pillow that delivers near-hotel comfort without the bulk of an air mattress.

